
Welcome!
At Fish Story, we’re more than just a fishing supply store—we’re your trusted partner in creating unforgettable fishing experiences. Located in the heart of Novato, we specialize in freshwater and saltwater fishing products, including a wide variety of bait. As a small business, our strength lies in our knowledge and passion for fishing, helping you choose the perfect gear for your next adventure. Whether you’re a seasoned angler or just getting started, we’re here to ensure every cast is a story worth telling.
Bestsellers
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Night crawlers
Regular price $5.99 USDRegular priceUnit price / per -
Pucci baitholder snelled hooks
Regular price $1.99 USDRegular priceUnit price / per -
BASS ASSASSIN SALTWATER 4" SEA SHAD Pearl Chartreuse Tail
Regular price $6.99 USDRegular priceUnit price / per$7.49 USDSale price $6.99 USDSale -
Red Worms 50ct
Regular price $5.99 USDRegular priceUnit price / per -
VMC BOXER JIG Metallic White 1/2oz 4ct BJ12-MW
Regular price $6.99 USDRegular priceUnit price / per -
VMC BOXER JIG Metallic Chartreuse 1/2 oz 4ct
Regular price $6.99 USDRegular priceUnit price / per -
Bells. Green. QTY 2
Regular price $2.99 USDRegular priceUnit price / per -
STORM WILDEYE SWIM SHAD 4" PEARL
Regular price $5.99 USDRegular priceUnit price / per$6.99 USDSale price $5.99 USDSale -
Bulk Power Pro Spooling, .12 per yard 10,20,30,40,50 lb test
Regular price $0.12 USDRegular priceUnit price / per -
VMC BOXER JIG Metallic White 3/4oz 3ct BJ34-MW
Regular price $6.99 USDRegular priceUnit price / per